HYPOXI Australia acquired by Ardent Leisure
Deal closed: March 2014
Oasis M&A mandate: sell-side
Sub-sectors: Product distribution, Weight loss, Health & beauty, Importing, Licensing / Franchise
Background and motivation
Hypoxi is a low-impact exercise method that is up to 3 x more effective at burning stubborn fat than traditional exercise. Through an advanced vacuum and compression technology and healthy nutrition, HYPOXI activates your body’s natural system to burn specific areas of fat and cellulite.
The owners of HYPOXI Australia had the licence to distribute patented equipment via licences Australia-wide and sought to exit the business ten years after founding it for personal reasons.
The business was highly profitable, however it was at a crossroads in terms of exploring new growth opportunities.
Oasis M&A facilitated discussions with multiple targets in a variety of verticals over several months, receiving 3 offers before securing a deal with Ardent Leisure who saw the business as an ideal strategic fit for their existing portfolio of health and leisure brands.
“We entrusted Oasis M&A to assist with the sale of our Australian business in 2014. Michael McGrath’s extensive experience running his own business, coupled with his strong business acumen, made the sale process run seamlessly. From the investigatory stage, through to the due diligence and contract negotiations, Mike and the team offered practical advice and maintained a strong line of communication every step of the way. The team’s service levels were equivalent to any top tier M&A firm, without the exorbitant fee structure. We would certainly use Oasis M&A again if we are looking to divest of our business interests in the future.”
Ariana La Tessa